Life Coaching and Consultancy
What is a Life Coach?
The coaching process addresses specific personal projects, business successes, general conditions and transitions in the client’s personal life, relationships or profession by examining what is going on right now, discovering what your obstacles or challenges might be, and choosing a course of action to make your life be what you want it to be.
Life Coaching is a designed alliance between coach and client where the coaching relationship continually gives all the power back to you, the client. We believe that you know the answers to every question or challenge you may have in your life, even if those answers appear to be obscured, concealed or hidden inside.
The Basic Philosophy Of Life Coaching
If there is a gap between where you are now and where you want to be, then there is room for life coaching. Why struggle on your own when you can get what you want out of life in a fraction of the time with the structure, support, and tools.
Best friend?
A best friend or two or three is wonderful to have. But is your best friend an objective professional who you can trust to advise you on the most important aspects of your life or business? Sometimes our friends can’t tell us the truth as much as they would like to because they don’t want to risk losing the friendship. A good life coach is never afraid to tell you the truth and is willing to be fired at any time. Why not have a best friend and a life coach?
What are the benefits of hiring a life coach?
- You start taking more effective and focused actions immediately
- You stop putting up with petty annoyances
- You create momentum so it’s easier to get results
- You set better goals that are based on what you really want
- You have more time and energy
Why does life coaching work?
Life coaching works for several reasons:
- Synergy between the life coach and client creates momentum and enthusiasm
- Better goals are set— ones that naturally motivate the client
- The client develops new skills, which lead to greater success.
Life coaching provides a structure of support. Left to our own devices, we start out with the best intentions and then, we hit a snag and it can derail us completely or cause a long delay. A life coach can help you quickly break through blocks so that more is accomplished with less struggle and less effort.
Your life coach is an objective, positive supporter. Not everyone is lucky enough to have such a friend or colleague to provide this. If you’ve been doing it solo, try seeing how much more you can accomplish with a life coach!
Why is life coaching so popular?
People are tired of doing what they “should” do and are ready to do something special and meaningful for the rest of their lives. Problem is, many can’t see it, or if they can, they can’t see a way to reorient their life around it. A life coach can help them do both.
People are realizing how simple it can be to accomplish something that might have felt out of reach or like a pipedream. A coach is not a miracle worker (well, they are, sometimes) but a coach does have a large tool kit to help the Big Idea become a Reality.

Mustafa G Demirag is a Member of the Guild of Holistic Therapists which is Part of the LONDON SPECIAL TREATMENTS GROUP